How to Invest for Short-Term and Long-Term Goals (2024)

If you are looking to invest, it’s important to know if you are investing for a short-term or a long-term goal. Investors need to consider three fundamental elements when deciding to invest their money: time horizon, goals, and risk tolerance. The time horizon in which you will need to access your money will determine the type of investment best to meet that goal. Money that you will need access to in a very short period of time should not be in the stock market; whereas money that you won’t need for a long time, such as retirement, should be invested in the stock market to take advantage of the potential for greater returns.

How to Invest for Your Short-Term or Long-Term Goals

Short-term goals are generally thought of as goals that you are investing for less than three years. Perhaps you are looking to save for a vacation, a down payment on a car, home improvements, or to buy a new appliance. These short-term goals typically involve amounts of money that you can realistically save relatively quickly. Principle preservation is also of paramount importance, so choosing less risky investments is key.

Long-term goals are usually in place for ten or more years. Money invested for long-term goals has a much longer time horizon and can withstand fluctuations in the stock market. Historically, the U.S. stock market trends higher over time. However, while the overall direction of the stock market is higher, there can be dips and downturns in the short-term that can negatively affect your portfolio. Having time to allow for the market to go up again is critical for obtaining long-term investing goals.

Short-Term Goals

When saving money for short-term goals, it is important to put money in less risky investments that will earn money, but also preserve the principle. Because you are saving for an objective that you need to meet relatively quickly, such as a vacation, a down payment on a car, or buying a new television, you can’t lock your money up into investments with long-term maturities, nor do you want to invest in the stock market, which can be volatile. Even though there is potential for your money to earn more in long-term investment vehicles, you must prioritize principle preservation with less risky investments.

The following are great investment vehicles to help you reach your short-term goals:

Cash Management Accounts

Cash management accounts incorporate features of checking and savings accounts with benefits such as competitive interest rates and little to no fees.

High-Yield Savings

With the rise of online banking, financial institutions have become more competitive by offering high-yield savings accounts, which can pay up to approximately ten times more than a traditional savings account.

Money Market Mutual Funds

Unlike a typical money market, which is an FDIC-insured cash account, money market mutual funds are a basket of investments that hold your money in high-quality, short-term debt instruments, cash, and cash equivalents and are not insured by the FDIC.

Intermediate-Term Goals

Building a rainy day or emergency fund can be done with a mix of cash, and short-to-intermediate-term investments. Because you want to be able to access these funds immediately if necessary, but you are also hoping to allow this money to grow, we will look at some investments to help reach those immediate-term goals.

Certificates of Deposit

Certificates of deposit (CDs) can be very short-term, starting at just a few months and ranging to several years. An investor could choose to have several CDs on a rolling maturation schedule to always have access to cash, and if it is not needed at the time, it can be invested into another CD.

Bond Funds

This type of investment is sometimes called a debt fund because it is an investment vehicle that utilizes bonds of all types–government, municipal, corporate, convertible, and mortgage-backed. Because the main goal of a bond fund is generating monthly income for investors, they are good instruments to provide monthly cash for immediate use.

Long-Term Goals

Long-term investors utilize money that they won’t need for several years, or even decades. When investing long-term, you want to invest with growth in mind, not the day-to-day fluctuations in the market. You want investments allocated across different asset classes, including cash and cash equivalents, stocks, and fixed income. Your exact mix of investments will be dependent upon your time horizon and risk tolerance.

Stocks

Individual stocks can be very powerful long-term investment tools. There is the potential for steady growth in value, as well as growth by dividends. Some companies will issue a cash dividend, while others may issue a stock dividend or additional shares of stock. Shareholders invested for the long-term are likely to see overall growth of the stock price, and with an increased number of shares, making stocks a beneficial long-term investment.

Exchange Traded Funds

Exchange traded funds (ETFs) are much like mutual funds, which are also a basket of investment securities. ETFs typically track a particular index, sector, commodity, or other assets and can be bought and sold on a stock exchange, just like an individual stock.

Mutual Funds

This type of investment is a pool of stocks, bonds, or money market assets and is structured by a money manager to meet the fund investment objectives.

Investors can choose from a variety of funds:

  • Income Funds
  • Money Market Funds
  • Stock Funds
  • Bond Funds
  • International/Global Funds
  • Specialty Funds
  • Balanced Funds

For instance, a stock fund would be more suitable for someone with a longer time horizon until retirement; whereas a bond fund would be a more conservative choice for someone nearing retirement.

How to Use a Robo Advisor to Set Goals

A robo-advisor is an account that you can set up and have investments chosen automatically for you in an algorithm-based platform. During account setup, you will answer several questions regarding your investing goals, time horizon, and risk tolerance. Based on those answers, the robo-advisor will choose a mix of investments, often based on modern portfolio theory, that fits the criteria and will rebalance and reallocate your portfolio to stay on target with your selected financial goals. Utilizing modern portfolio theory, investors can create portfolios that maximize return for a specific level of risk.

The best robo-advisor companies make setting up an account a quick and easy process that can be done completely online.

Is Investing Good for Long-Term Goals?

Yes, investing is good for long-term goals, such as planning for retirement or saving to pay for a child’s college education. Having investments and a plan in place for several years can certainly help your money grow and prepare for those types of big expenses in life. Investing for the long-term can help lessen the anxiety of day-to-day market fluctuations. If you don’t need the money for several years, you can ride out the ups and downs of the market.

What Is a Valid Long-Term Investing Goal?

Investing goals will vary from person to person. However, many people will invest long-term to save money to be financially secure in the future. Paying off a house, saving for retirement, and ensuring that you have enough money to pay for your child’s college education are among some of the most common long-term investing goals.

What Are the Best Short-Term Investments?

Short-term investments like Treasury bills, high-yield savings accounts, short-dated CDs, money market accounts, and government bonds offer some of the best interest rates or rates of return over holding periods of less than three years.

The Bottom Line

It is important for your financial well-being that you are able to determine what constitutes short term, intermediate term and long term investing goals. Each type of investment horizon requires a different strategy and set of investments. Some investments that are suitable for your short term horizon are unsuitable for the longer term and vice versa.

How to Invest for Short-Term and Long-Term Goals (2024)

FAQs

How to Invest for Short-Term and Long-Term Goals? ›

Short-term goals are within a five-year window, while long-term goals are at least five years out. CDs, money market accounts, and traditional savings accounts are best served for short-term goals. Investing is generally reserved for long-term goals so there's time to withstand performance fluctuations.

How to invest your savings for short term or long term goals? ›

Short-term goals are within a five-year window, while long-term goals are at least five years out. CDs, money market accounts, and traditional savings accounts are best served for short-term goals. Investing is generally reserved for long-term goals so there's time to withstand performance fluctuations.

How to invest for a short-term goal? ›

Following are best short term investment options:
  1. Savings accounts. One of the easiest and safest way to access your money is by having a savings account. ...
  2. Liquid Funds. ...
  3. Short term funds. ...
  4. Recurring deposits (RDs) ...
  5. National Savings Certificate (NSC) ...
  6. Equity Mutual Funds: ...
  7. Fixed maturity plans (FMPs) ...
  8. Post-office time deposits:
Mar 11, 2024

Is investing better for long term or short term goals? ›

Long-term investments typically offer higher potential returns but also come with higher volatility and risk. It's important to consider your risk tolerance as well. Short-term investments are generally less risky, but they also offer lower potential returns.

What are examples of short term and long term financial goals? ›

Short-term financial goals are things you want to achieve soon, like saving for a new phone or a fun trip. Medium-term goals might take a few years, like saving for a car or college. Long-term goals are for the far future, like saving for retirement or buying a house.

What are short term and long term goals? ›

Key Differences Between Short Term and Long Term Goals

Typically, short-term goals are defined as accomplishments that take 3 months to a few years. Long-term goals are usually completed in 3 to 5 years, or longer. This is not a set practice, simply a common guideline that makes sense when laying out your plans.

What is short-term and long-term investment? ›

Long-term is generally considered to be 10 years or more, while short-term is generally three years or less. Market Risk: Market risk is the possibility that assets exposed to the market may lose value. The level of market risk that's associated with an investment depends on the type of investment and your strategy.

Which investment is best for long-term? ›

Best Long-Term Investment Options
  • PPF (Public Provident Fund) and EPF (Employee Provident Fund): Features: ...
  • Stocks: Features: ...
  • Mutual Funds: Features: ...
  • Real Estate: Features: ...
  • Bonds: Features: ...
  • Gold: Features: ...
  • ULIPs (Unit Linked Insurance Plans): Features: ...
  • Equity Funds: Features:

What investment is best for short term? ›

Here are five of the best types of short-term investments for generating income, according to experts:
  • Treasury bills.
  • Certificates of deposit.
  • High-yield savings accounts.
  • Money market funds.
  • Ultra-short-term bond ETFs.
Mar 26, 2024

What is the long-term investment? ›

Long-term investments can be defined as those assets that an individual or entity holds from more than 12 months. They can either be bonds, shares, monetary instruments or real estate.

Which strategy is best for long-term investment? ›

Five principles for a long-term investment strategy
  1. Match your investments to your goals. ...
  2. Spread your 'eggs' among multiple baskets. ...
  3. Don't try timing the market. ...
  4. Set up a purchase plan–and stick with it. ...
  5. Keep tabs on your progress.

How to save aggressively? ›

Is Aggressive Saving the Way to Save Money for You?
  1. Reduce expenses to realize your aggressive savings plan. ...
  2. Immediately save your additional income so you don't spend it all. ...
  3. Start looking for ways to earn additional income on a regular basis. ...
  4. Save in a Saving Pocket. ...
  5. Save by locking money in a Locked Pocket.
Apr 19, 2024

Why should you invest for the long-term? ›

Long-term stock investments tend to outperform shorter-term trades by investors attempting to time the market. Emotional trading tends to hamper investor returns. The S&P 500 posted positive returns for investors over most 20-year time periods.

Why is investing important? ›

As savings held in cash will tend to lose value because inflation reduces their buying power over time, investing can help to protect the value of your money as the cost of living rises. Over the long term, investing can smooth out the effects of weekly market ups and downs.

How do I decide which type of investment is best for me? ›

Some options include individual stocks and bonds, ETFs, and mutual funds. Choose what's right for you according to your risk tolerance and your goal's time horizon. Review your investments regularly. As your life changes, so can your risk tolerance and goals.

What is an example of a short term and long term goal of a company? ›

Long-Term Goal: Increase sales by 40 percent in three years. Mid-Term Goal: Implement a new content/marketing strategy to increase awareness of a product or service. Short-Term Goal: Use customer relationship management (CRM) software to gather better information about potential and existing customers.

How do I invest my savings account? ›

  1. How you invest money is personal and unique to your risk tolerance and investment timeline.
  2. First, open an investment account based on whether you are investing for retirement, education, a kid or another goal.
  3. Select investments—such as stocks, bonds, funds or real estate—that match your risk tolerance.
May 10, 2024

Is saving or investing better for long term? ›

Saving is generally seen as preferable for investors with short-term financial goals, a low risk tolerance, or those in need of an emergency fund. Investing may be the best option for people who already have a rainy-day fund and are focused on longer-term financial goals or those who have a higher risk tolerance.

What is the 50 30 20 rule? ›

The 50-30-20 rule recommends putting 50% of your money toward needs, 30% toward wants, and 20% toward savings. The savings category also includes money you will need to realize your future goals. Let's take a closer look at each category.

What investment is best for short-term? ›

Here are five of the best types of short-term investments for generating income, according to experts:
  • Treasury bills.
  • Certificates of deposit.
  • High-yield savings accounts.
  • Money market funds.
  • Ultra-short-term bond ETFs.
Mar 26, 2024

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